Conversion
Whether a visitor can act in one step. Click-to-call, a quote form above the fold, and a clear next move on every page.
Free tool
See where your website loses jobs. Then fix it.
Paste your URL. We score conversion, trust, lead capture, SEO, and mobile, then show you exactly what to change. Top findings are instant. The full report unlocks with your email.
Free to run. The audit is heuristic and finishes in seconds. We do not store or share your URL; it is used only to fetch the page and grade it.
- A graded scorecard across five dimensions, worst to best.
- Specific findings with the exact fix, not vague advice.
- A plain-language read on what each gap costs you in lost jobs.
Built for flooring, HVAC, plumbing, and roofing sites. The same engine our team uses to prep an owner before a setup call.
What we check
Five things that decide whether a visitor becomes a job.
Each one is scored and explained. No jargon, no 100-point checklist you will never read.
Trust
The signals that make a stranger pick you. Reviews, real photos, licensing, service area, and a human face on the page.
Lead capture
What happens after the click. Form-to-text speed, after-hours coverage, and how fast a new lead gets a reply.
SEO
Whether you show up when someone nearby searches your trade. Local listing health, page titles, and indexable content.
Mobile
How the site reads on a phone, where most home service searches happen. Load speed, tap targets, and readable layout.
Every finding is graded by severity and paired with the specific change to make, so you can act on it today or hand it to us.
Sample report
This is what you get. A scorecard you can act on.
A preview of the report layout, filled with sample data. Your real report is generated live from your own site.
northsideflooring.com
Example business. Not a real site.
58/100
Needs work
Scorecard
- Conversion
- 41 / 100
- Trust
- 63 / 100
- Lead capture
- 35 / 100
- SEO
- 72 / 100
- Mobile
- 79 / 100
Top findings
- High
No click-to-call on mobile
Add a tap-to-call button in the header so a phone visitor can reach you in one tap.
- High
Quote form is below the fold
Move a short request-a-quote form above the fold on the home page.
- Medium
Reviews are not shown on the site
Pull your Google reviews onto the home page to back up the pitch with proof.
Done for you
Want us to fix it for you? We run your front office.
Tendly Growth is our managed plan: website, AI receptionist on calls and texts, follow-up, reviews, and reporting in one service. Most owners are live within a week. The audit shows the gaps; Growth closes them.